Benchmarks
How sites score for AI visibility
Aggregate data from public GEO audits: median scores, the most common blocking issues, and what percentage of sites are missing critical AI visibility signals. All data is anonymous; no individual brand or domain is ever identified.
Reference data
How the world's best-known sites score
AI readiness measures technical setup, not fame. A household name can be weak on setup and still be quoted by AI every day. Here is what that setup actually looks like across the most-visited sites on the internet.
Middle half
28 to 57
Where half of the measured sites land
Median
44
Half of the measured sites score below this
Score under 40
43%
Of the sites we could measure
Sites measured
110
Out of the top 200 we attempted
Method
We took the top 200 domains from a committed snapshot of the Tranco top-sites ranking and ran each one through the same crawl and scoring the free check uses. No AI model is involved at any point, and the per-domain results are committed to the repository so anyone can recompute these numbers.
The caveat that matters
90 of the 200 sites blocked our checker or returned no page: 403s, bot protection, timeouts. Large sites do this constantly. Every one of them is recorded as skipped and excluded, never as a zero, so the figures above describe only the 110 sites we could actually read.
Measured 2026-08-24. Domain list: Tranco snapshot 2026-08-17-K9L5W.
Headline statistics
Public audits
161
total in dataset
Median Readiness
67
out of 100
Blocking AI crawlers
8%
have at least one crawler blocked
FAQ schema
30%
have FAQPage structured data
Score distribution
How audited sites are distributed across the Readiness score range.
Signal snapshot
What percentage of audited sites have each key signal in place.
Have at least one AI crawler blocked
8%Blocked crawlers are the most common critical issue. ChatGPT cannot cite a site that blocks OAI-SearchBot.
Have FAQ structured data (FAQPage schema)
30%FAQPage schema is the strongest on-page structured data signal for AI citation probability.
Have a freshness signal (date metadata)
76%Perplexity applies aggressive recency filtering. Missing date metadata means the page is treated as potentially stale.
Are heavily JavaScript-rendered
26%AI crawlers fetch raw HTML without executing JavaScript. JS-heavy pages may appear nearly empty to them.
Lead with a direct answer (answer-first)
83%44% of ChatGPT citations come from content in the first third of the page. Answer-first structure is the strongest extractability signal.
Average scores by signal category
Where audited sites tend to score well, and where most fall short.
Most common issues
The issues that appear most frequently across audited sites, ranked by prevalence.
Percentage indicates how many audited sites have this issue.
Data computed at Oct 5, 2026, 6:19 PM from 161 public audits.
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Related: How we measure AI visibility · Pricing · Free AI Check