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Comment des moteurs IA comme ChatGPT et Perplexity trouvent, évaluent et citent les sites web, et ce qu'il faut pour apparaître dans leurs réponses.
15 articles
When a buyer asks an AI one question, the engine quietly turns it into about ten. Seer Interactive measured 10.7 hidden sub-queries per prompt across 501 prompts on Gemini 3. Most sites answer the headline question and none of the ten. Here is how to find your gaps.
Lire la suiteThe same question, same engine, same day can produce different answers. That is the nature of AI search, not a bug. The 3 rules we use to avoid showing you fake statistics, and how to read a visibility score without fooling yourself.
Lire la suiteClaude searches the web through Brave. Gemini leans hard on YouTube. Perplexity is the most citation dense of the four. Where each engine gets its sources changes what you should do, and it is why we score every engine separately instead of blending an average.
Lire la suiteThe first time we ran our own audit, the structured data category came back 0 out of 100. No JSON-LD at all. What schema actually is, why FAQ schema is our highest-weighted signal, what we fixed, and the caveat that keeps before-and-after scores honest.
Lire la suiteInvisible is one failure. Mentioned but not recommended is another. The third is being described inaccurately, and nobody checks it. Why we score representation accuracy separately, why a friendly wrong answer counts as negative, and the four causes of a wrong description.
Lire la suiteAlmost nobody clicks a source inside an AI answer: about 1% of visits, per Pew. Yet visitors who arrive from AI tools convert up to 54% better, per Adobe. Both numbers are true. The KPI that reconciles them is value per visit. Here is what to measure monthly.
Lire la suiteFrom September 15, Cloudflare default-blocks mixed-use AI crawlers on ad-supported pages for new customers, new sites and every free-tier account. Nobody gets a notification. Here is what changes, who is affected, and the five-minute check to run before the date arrives.
Lire la suiteAhrefs found brand mentions track AI visibility 3 times more tightly than backlinks. Muck Rack found 84% of AI citations are earned media. Here is a zero-budget, four-part sprint to get your brand named on the pages the engines actually read.
Lire la suiteOur early local question sets asked place-blind questions like "what is the best hair salon?" and scored 0 real mentions in 20 answers. Branded questions scored 53 in 80. What that gap taught us about local business AI visibility, and the three fixes that follow.
Lire la suiteAn AI once told us a small local business competed with Zapier, UiPath and Blue Prism. It named none of them. Here is why a competitor only enters our reports when real evidence backs it, and why most AI guesses go in the bin.
Lire la suiteGoogle's search ignores llms.txt. Independent data shows 97% of the files are never fetched. We still score it 5 points out of 100. Here is the working behind that number, and the three things that move AI visibility more.
Lire la suiteWhen your brand name shows up in an AI answer, one of three things has happened: a real mention, an echo of your own question, or an answer about a different company with a similar name. Only the first is visibility. We classify every answer and score the other two as zero.
Lire la suiteChatGPT mentions us in 58% of answers and recommends us in 0%. The gap between being seen and being chosen is where AI search is won, and almost nobody measures it.
Lire la suiteTwo lines in a file most people never open can keep your business out of every answer ChatGPT gives. Here is how to check, and what to do about it.
Lire la suiteChatGPT and Perplexity do not browse your site the way a person does. Here is what they fetch, what they skip, and why a beautiful page can be invisible to all of them.
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